Le Smoking BBQ has been able to scale their business to 10M per year in revenue. Now, they want to achieve new heights but the staff is already at capacity, mostly because the tools and processes they use are just not "doing it" anymore. Now, they want to scale their operations and grow their sales by more than 50% in the next year with more or less the same overheads.
SERVICES
Strategy
CRM Implementation
Business Intelligence
DELIVERABLES
Optimized HubSpot
PandaDoc Setup
BI Dashboards
TOOLS
HubSpot
PandaDoc
Zapier
Step 1
Our objective was to streamline the entire process, from receiving submission forms to generating quotes, completing contracts, and forwarding orders to the production team. To commence this effort, we initiated a comprehensive cleanup of the entire HubSpot platform to eliminate outdated or missing data. Additionally, we purged any spam or bot entries that could have infiltrated the software and created contacts, potentially skewing future Key Performance Indicators (KPIs). We supplied them with tools featuring checks and marks that identified patterns indicative of both bots/spam and areas where contact or enterprise details required modifications. This approach facilitated a simplified cleanup process for the internal team, enabling them to handle it independently.
12000
Contact and business cards cleaned
1900
Bots/Spam accounts deleted
3x
More details per contacts
50%
Less clutter in the HubSpot database
Step 2
The next part of our collaboration involved establishing the necessary automations to enhance the efficiency of the sales process. A crucial requirement from the management team was the capability to instantly track the geographical source and timing of interest. This insight was essential for effective management of their marketing budget. Consequently, we developed a Lead Dashboard that not only presents financial data but also showcases interest based on pipeline region and city in real time. Subsequently, we organized this data on a calendar, providing a clear visualization of booked and unbooked weeks. This system empowered the team to prioritize and concentrate efforts on securing reservations for those vacant weeks.
Distinct sales pipelines
Every region has now their own sales pipeline. The pipeline is selected based on the region and availability.
All deals on HubSpot
Every new forms submitted through the website is cleaned and registered as a new deal.
Workflows for every step
The deals are automatically switching through each phase of the sales pipeline based on the interaction the user has with them.
Unified dashboard
All the key details of each transaction is centralized in a database and then displayed in real-time for the users.
Step 3
Sealing the deals
All contracts centralized
No more contracts done with Google Sheets. Everything is now centralized in PandaDoc.
"Dumb-Proof" process
The customized templates filled with dropdown menus and automatically filled variables imported from HubSpot makes it a breeze to close a deal.
Visibility across regions
Every event and their orders are now in one source of truth, providing visibility for all departments, months in advance.
All KPIs centralized
Every KPI that management wished for is now displayed in personalized dashboards powered with AI.