Case Study - Sales Process

Case Study - Sales Process

Case Study - Sales Process

Case Study- Sales Process

Case Study- Sales Process

Le Smoking BBQ

Le Smoking BBQ

Le Smoking BBQ

A company in the food industry has no real visibility on many aspects of their success business.

A company in the food industry has no real visibility on many aspects of their success business.

A company in the food industry has no real visibility on many aspects of their success business.

Background

Background

Background

Le Smoking BBQ has been able to scale their business to 10M per year in revenue. Now, they want to achieve new heights but the staff is already at capacity, mostly because the tools and processes they use are just not "doing it" anymore. Now, they want to scale their operations and grow their sales by more than 50% in the next year with more or less the same overheads.

SERVICES

Strategy

CRM Implementation

Business Intelligence

DELIVERABLES

Optimized HubSpot

PandaDoc Setup

BI Dashboards

TOOLS

HubSpot

PandaDoc

Zapier

Step 1

Setting them up for success

Setting them up for success

Our objective was to streamline the entire process, from receiving submission forms to generating quotes, completing contracts, and forwarding orders to the production team. To commence this effort, we initiated a comprehensive cleanup of the entire HubSpot platform to eliminate outdated or missing data. Additionally, we purged any spam or bot entries that could have infiltrated the software and created contacts, potentially skewing future Key Performance Indicators (KPIs). We supplied them with tools featuring checks and marks that identified patterns indicative of both bots/spam and areas where contact or enterprise details required modifications. This approach facilitated a simplified cleanup process for the internal team, enabling them to handle it independently.

12000

Contact and business cards cleaned

1900

Bots/Spam accounts deleted

3x

More details per contacts

50%

Less clutter in the HubSpot database

Step 2

Gaining clarity into the leads

Gaining clarity into the leads

The next part of our collaboration involved establishing the necessary automations to enhance the efficiency of the sales process. A crucial requirement from the management team was the capability to instantly track the geographical source and timing of interest. This insight was essential for effective management of their marketing budget. Consequently, we developed a Lead Dashboard that not only presents financial data but also showcases interest based on pipeline region and city in real time. Subsequently, we organized this data on a calendar, providing a clear visualization of booked and unbooked weeks. This system empowered the team to prioritize and concentrate efforts on securing reservations for those vacant weeks.

Distinct sales pipelines

Every region has now their own sales pipeline. The pipeline is selected based on the region and availability.

All deals on HubSpot

Every new forms submitted through the website is cleaned and registered as a new deal.

Workflows for every step

The deals are automatically switching through each phase of the sales pipeline based on the interaction the user has with them.

Unified dashboard

All the key details of each transaction is centralized in a database and then displayed in real-time for the users.

Step 3

Sealing the deals

Ultimately, we implemented one of best contract management tool, PandaDoc, within their HubSpot ecosystem. Making sure that the users (the sales team) doesn't need to switch apps constantly. Thus, providing a seamless experience for the users and also by using tool well integrated into the HubSpot ecosystem, it's easy to transfer the data from HubSpot into PandaDoc and vice versa. This enabled them to get real-time data and all the details they need to know where all their deals stand. At the end, we made sure to provide them with a combined dashboard that makes it easy for the sales team and the management team to know how many deals came in and how many closed, with as much informations as they need.

Ultimately, we implemented one of best contract management tool, PandaDoc, within their HubSpot ecosystem. Making sure that the users (the sales team) doesn't need to switch apps constantly. Thus, providing a seamless experience for the users and also by using tool well integrated into the HubSpot ecosystem, it's easy to transfer the data from HubSpot into PandaDoc and vice versa. This enabled them to get real-time data and all the details they need to know where all their deals stand. At the end, we made sure to provide them with a combined dashboard that makes it easy for the sales team and the management team to know how many deals came in and how many closed, with as much informations as they need.

All contracts centralized

No more contracts done with Google Sheets. Everything is now centralized in PandaDoc.

"Dumb-Proof" process

The customized templates filled with dropdown menus and automatically filled variables imported from HubSpot makes it a breeze to close a deal.

Visibility across regions

Every event and their orders are now in one source of truth, providing visibility for all departments, months in advance.

All KPIs centralized

Every KPI that management wished for is now displayed in personalized dashboards powered with AI.